It is a deciduous plant, which loses its foliage between February and May. When the leaves have fallen and the bracts begin to fade, the plant should be pruned, leaving 5 and 10 cm stems, kept in a bright, sunny spot and watered sparingly.
The poinsettia has become the plant emblem of Christmas in many countries. Its meaning is given by its colours: the green of its leaves represents hope, prosperity, fertility, health and generosity, and the red of its bracts symbolises love.

The Aztecs called it cuetlaxóchitl, which means ‘flower of fire’ or ‘leather flower’, due to the colour and texture of its red leaves. These peoples cultivated it for the medicinal properties of its sap, and used the red pigments of the bracts to dye textiles.
In recent years it has been widely planted along roadsides and highways in the Canary Islands.

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